In the spirit of education, CBD was thrilled to join forces with the design students at the University of Illinois at Chicago who were tasked with building a new identity for their world-class UIC School of Engineering. The end result brought the diverse and active student body to life - with a dynamic, colorful, and ultra-modern look. From there, CBD was tasked with exploring and enhancing the brand across 35+ unique pieces of collateral.
By unifying the University's voice through design, while focusing on the wants and needs of prospective engineering students, UIC is seeing stronger engagement with the Engineering program. Plus, existing students are expressing increased excitement and renewed pride in their school.