market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.
Johns Manville
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JOHNS MANVILLE
Launching a hot new product…in a very cool way.

All Season Sprayable Bonding Adhesive was a new offering that deserved to break through in a big way. It uniquely enables roofs to be installed in extreme temperatures through a spray nozzle, saving hours on each installation and enabling roofers to take on more jobs and grow their profitability.

CBD Marketing grabbed hold of those key factors and encouraged roofers to SPRAY ON! This campaign embodies the grit it takes to install roofs while withstanding all of the challenges that extreme elements can bring.

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