There is a lot more to energy and utility marketing than enticing consumers and businesses to switch providers. There are energy conservation programs, partnerships with smart home systems, home and appliance maintenance offerings and more.

And all of these initiatives require new conversations. The kind that don’t rely solely on offering incentives that teach consumers to seek instant rewards and move on when another deal comes around. There’s an education component needed in today’s messaging that helps a consumer or business immediately see the relevant long-term impact to their life or their livelihood.