Sears Holdings Corporation
Employment branding to help fuel the comeback of an American icon.
To attract the type of driven, innovative talent that would fuel change, Sears needed to refresh their recruitment communications.
Having led a major research initiative that resulted in an employment brand positioning and messaging, CBD worked with Sears to launch new recruitment promotions, materials and a website. The campaign helped Sears attract prospective hires looking to make a real impact on their career — and an entire industry.