market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.
Presentations

Presenting CBD

At CBD, we have our own special way of captivating an audience. We employ the Stop, Hold, Close methodology. It’s all about grabbing attention through theatricality (Stop), focusing on THEIR business (Hold) and “storyselling” our unique offerings (Close).

Templates have been created to reflect this method, maximize flexibility and create a sense of brand cohesion. They are optimized for modern widescreen displays (monitors, projectors, etc.).

Template Types

  • Title
  • Divider
  • Copy
  • Photo
  • Creative

Content Guidelines

  • Use only approved design templates from the PUBLIC (G: drive) server
  • Use copy in standard positions prescribed by the template
  • Use the Theme colors and styles
  • Be consistent with effects, transitions and animations
  • Limit the information to essentials
  • No more than 6 words a line; No more than 6 lines a slide
  • Split long slides into multiple slides or consider adding a fade build
  • Larger font indicates more important information
  • Avoid abbreviations and acronyms
  • Limit punctuation marks
  • Use an infographic, photo or video whenever possible
  • Show our work in situ versus flat

PowerPoint Template

To access the latest template, go to the G Drive or Public server in the CB_ PRE_PowerPoint Template folder.

You can also download it here.

A slide template used for internal presentations at CBD Marketing.

Title Slides

A slide template used for internal presentations at CBD Marketing.

Internal Title Slide

A slide template used for client presentations hosted by CBD Marketing.

Co-Branded Title Slide (Used for client presentations)

Divider Slides

Use divider slides to create section divisions in the presentation. Use the plain divider slide to a make a strong point, to present a quote or as a sub-section.

Divider option 1, as used in presentation decks created by CBD Marketing.
Divider option 2, as used in presentation decks created by CBD Marketing.
Divider option 3, as used in presentation decks created by CBD Marketing.
Divider option 4, as used in presentation decks created by CBD Marketing.

Divider Slides for Print Only

When a PowerPoint deck is intended for print, please replace any full-color dividers with these print-friendly dividers for optimal quality and to save ink.

Divider option 1, as used in presentation decks for print-based work created by CBD Marketing.
Divider option 2, as used in presentation decks for print-based work created by CBD Marketing.
Divider option 3, as used in presentation decks for print-based work created by CBD Marketing.
Divider option 4, as used in presentation decks for print-based work created by CBD Marketing.

Copy, Photo, and Creative Slides

The meat of your presentation will live on one of these three types of slides. See “Presenting CBD” section for content guidelines.

COPY SLIDES

A template slide with a single column of copy, as used in presentation decks by CBD Marketing.
A template slide with two columns of copy, as used in presentation decks by CBD Marketing.
A template slide with a single column of copy and a featured image, as used in presentation decks by CBD Marketing.

PHOTO SLIDES

A template slide for a single featured image, as used in presentation decks by CBD Marketing.
A template for a two image slide, as used in presentation decks by CBD Marketing.
A template slide for a single featured image, as used in presentation decks by CBD Marketing.

CREATIVE SLIDES

Two additional slides have been included at the end specifically for the placement of creative or any image that demands a full-page placement. Use a single image 1920 x 1080px (or larger) OR multiple images in a collage format.

A black template slide used to showcase creative work, as used in presentation decks by CBD Marketing.
A white template slide used to showcase creative work, as used in presentation decks by CBD Marketing.

Showing work

We are proud of the work we’ve produced for our clients and want to showcase it with respect.

If a piece of work is not available in situ, please create an order with the Production Manager to expedite your request. Or, you can make your own.

Approved work samples are shared on the G Drive (PUBLIC drive) in the CB_PRE_Jpgs_for_Presentations folder organized by client.

Show work samples in context. When showing digital work, do not show preference for Apple products — vary the device.

A social media post created by CBD Marketing for James Hardie Building Products.
A page from the Automotive Warranty and Recall Report produced by CBD Marketing for Stout Risius Ross, a professional services organization.

For websites, if the work is longer than can fit on a single screen, always show the preferred version in context and include the longer version(s) next to it.

The Color and Design page of Whirlpool Pro, a home products trade website created by CBD Marketing for Whirlpool Corporation.

Showing Results

Results are just as important as the work itself, so we want to celebrate them in an infographic style.

Approved infographics are shared on the G Drive (PUBLIC drive) in the CB_PRE_Jpgs_for_Presentations folder organized by client.

Results with numbers and support are preferred. Use of directional devices gives viewers an at-a-glance accounting.

Showing Results with Icons

When comparisons are not available, clearly and succinctly share the figures.

Showing-Results-written