Creating Positive Responses Through Compelling Content

It's not always easy to deliver compelling content, especially the kind that inspires action.

Through proven methods and easy exercises, this session will teach you to tap into your creativity so that you're writing copy that people want to read, share and act on. Whether it’s a speech, announcement, article or even a PowerPoint presentation, you’ll walk away with the tools you need to deliver, even when you’re under deadlines.

In this session, you’ll learn:

• Improvisational exercises to let the words come freely
• The power of “Yes, and…” to bring you to better places in your writing and craft stronger stories
• The creative process that transformed content for several leading brands
• Savvy ways to manipulate your “same-old” writing style
• How to inspire your own creative thinking using successful examples and exercises
• And much, much more…