Chicago (January 28, 2021) – Bob Musinski, SVP for Public Relations, Social Media and Content Marketing at Colman Brohan & Davis, Inc. (CBD Marketing) is a featured speaker at the Social Media Strategies Summit, a virtual event Feb. 25-26, 2021. Targeting senior level marketers, the Summit attracts attendees from national and global companies and organizations.
Musinski’s topic is “The Art and Science of Content Marketing: Building a Strategy that Engages AND Drives Traffic.” He’ll discuss the importance of aligning content with the various phases of the buyer’s journey, with tips for creating more engaging content by “thinking like a journalist.”
“While audience engagement is the holy grail for content marketers, too much of it fails to get even a cursory look from the very people it’s meant to attract,” Musinski said. “Approaching content development the same way a journalist approaches a story — by finding the relevant hook that brings the reader into the content — will ultimately move them to take action to support a sales or business goal.”
The presentation will demonstrate the value of using a buyer’s journey map in content strategy to help identify what matters most to a target audience at every stage. Examples of this approach for a large manufacturer, a university system and a global food company will round out the presentation.
The Social Media Strategies Summit is available as a virtual summit event with dozens of speakers representing global brands and agencies including — in addition to CBD Marketing —Peloton, the Golden State Warriors, Nickelodeon and Ocean Spray.
Hurry to register; use CBD10 promo code in your registration to get a 10% discount.
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.