CHICAGO (Feb. 7, 2018) – It takes smarts and tenacity to start a business and keep it going and growing for 30 years through good economies and bad. Those characteristics perfectly describe Lori Colman and Liz Brohan, Co-CEOs and co-owners of CBD Marketing (CBD), which recently kicked off its anniversary year celebrations.
Founded in 1988, CBD is Chicago’s longest-running, women-owned B2C and B2B marketing agency and one of the few independent Chicago agencies of any type to have achieved this remarkable milestone. The wide array of A-List accounts the agency has served include leading companies in tech, construction and building products, energy, higher education, food ingredients, financial and professional services. Firestone Building Products, James Hardie Building Products, Whirlpool Corporation, Rabobank, Blue Diamond Almonds, Culligan, Northwestern University’s Kellogg Graduate School of Management and Discover are a sampling of the agency’s national and global client roster, current and past.
“This is an exciting year, to be sure,” noted Founder and Co-CEO Lori Colman. “Liz and I are committed to keeping the momentum going and paying our success forward. We’re doing that by involving our employees in initiatives that are meaningful to them and to the community, plus we’re updating our website and logo.”
Up First: A New Website and Logo
CBD’s business philosophy is summed up as “Market What’s Meaningful,” which is leveraged via the agency’s new website, launched recently. Along with greater emphasis on digital capabilities, the website illustrates how CBD helps companies solve their most pressing business challenges. Focused on the essential alignment of strategy and planning with KPIs, analytics and campaign optimization, the new site provides an important view into the agency’s integrated prowess and wide variety of deliverables—from award-winning creative and content, to data-centric media in all forms—paid, earned, owned and social. The vibrant new logo design—inspired by the city CBD calls home—is a perfect reflection of the high energy associated with the agency for three decades.
30 Dogs for 30 Years: Partnering with Chicago Canine Rescue Foundation
As a dog-friendly Chicago marketing agency, CBD is partnering with a non-profit close to its heart – Chicago Canine Rescue Foundation (CCRF). CBD is sponsoring 30 dog adoptions—including paying the adoption fees—throughout 2018, furthering CCRF’s mission of placing dogs in caring, forever homes. The agency will showcase several dogs each month via CBD’s social media platforms in an effort to boost adoptions. The focus is on dogs that may be older, have some medical issues or need an extra level of love and support. Lori Colman has been involved with the organization for nearly 16 years, having adopted four CCRF dogs and fostered more than ten.
About CBD Marketing:
CBD Marketing (CBD) is an award-winning, creative, integrated marketing agency located in Chicago. National and global clients in food, food ingredients, beverages, foodservice, manufacturing, energy, appliances, building products, education, retail and other industries count on CBD to Market What’s Meaningful, building more intimate and profitable relationships in emotional and rational ways. CBD’s research and proprietary online data monitoring is leveraged by major national and global consumer and B2B brands.