CHICAGO (August 7, 2018) – CBD Marketing (CBD) continues to expand its digital credentials and boost its management team with the addition of Mark Robinson as Director, Integrated Media and Digital Analytics.
With more than 20 years of experience, Robinson brings a wealth of knowledge about the digital marketing landscape. He leads all paid media planning and delivery, including for traditional and digital platforms. Additionally, working in collaboration with the Director, Digital Strategy and the agency’s account teams, he is responsible for optimization, reporting and analytics.
Prior to joining CBD, Robinson worked for four years at Noble Communications, where he led the strategy, delivery, measurement and optimization of digital media and related web experiences. This included programmatic/DSP, display, paid search, paid social and more, for branding initiatives as well as lead generation and nurturing programs. And as an expert in ROI models and cost-benefit analysis, he oversaw analytics and attribution strategy.
Robinson has also worked in senior digital management positions at DeVry University, where he was responsible for an 8-figure digital media budget, as well as senior marketing roles for Sears Holding Corporation, Insure.com, CNA eBusiness and IVillage.com.
“We’re excited to have a professional of Mark’s caliber join CBD as we further support our digital-first strategy and add exceptional leaders to the team,” said Lori Colman, CBD’s founder and Co-CEO.
Co-CEO Liz Brohan added that the constantly evolving nature of digital marketing requires the ability to embrace change, stay abreast of relevant technologies and be committed to optimization strategies based on data-driven insights.
“Marks' expertise adds to our already robust commitment to an integrated, digital-first approach. His credentials perfectly match our roster of current and potential clients. He’s already identifying new opportunities and we look forward to his best-practice training for our internal teams.”
Robinson—along with other senior-level staff on the digital team—reflect the agency’s emphasis on projects of size, including websites and e-commerce initiatives. As an example, the agency’s most recently completed website is WhirlpoolPro.com, which was launched at the end of 2017 and is now being optimized with additional content and functionality.
About CBD Marketing:
CBD is an integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.