CHICAGO (March 2, 2021) – The Girl Scouts of Greater Chicago and Northwest Indiana started early to plan for a robust online presence during the all-important Girl Scout Cookie season happening now through early spring. With the pandemic greatly limiting Girl Scouts’ ability to sell cookies in person, getting the word out in new ways and making online ordering as easy as possible is critically important.
Colman Brohan & Davis, Inc. (CBD Marketing) partnered with GSGCNWI on a strategic brainstorming session, ultimately developing pro bono creative for a Facebook ad campaign targeting likely cookie buyers in the geographic area served by the council. Facebook carousel ads are in-market using colorful Girl Scout and cookie imagery and including a link to order online. The agency’s media team was deployed to place and measure the campaign, which runs through April 4.
“It’s an honor to work with the team at GSGCNWI on this year’s Girl Scout Cookie program,” said Liz Brohan, CBD Marketing’s CEO. “As a woman owned business, we’re all about empowering girls and many of us have been involved in Girl Scouting and other youth organizations. Optimizing the online channel for cookie ordering while still involving girls and their local troop is especially important during the pandemic.”
“The Girl Scout Cookie program is often a girl's first experience as an entrepreneur,” added Megan Klawitter, GSGCNWI’s Director of Marketing. “Thanks to CBD's expertise, this year's Girl Scout Cookie program is reaching people we would not have previously reached due to the pandemic. Their generous donation of their time and creativity has resulted in an energetic and exciting digital ad campaign.”
About CBD Marketing: Colman Brohan & Davis, Inc. (CBD Marketing) is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.
About GSGCNWI: Girl Scouts of Greater Chicago and Northwest Indiana impacts the lives of 45,000 girls and 19,000 adult members, as well as generations of Girl Scout alumnae. It provides progressive leadership development experiences for girls ages 5 - 17 in 245 communities in six Illinois counties (Cook, DuPage, Grundy, Kankakee, Lake, and Will) and four Indiana counties (Jasper, Lake, Newton, and Porter). For information, visit www.girlscoutsgcnwi.org or call 1-855-ILOVEGS (456-8347).