CHICAGO (February 10, 2021) – Mary Olivieri, EVP and Executive Creative Director at Colman Brohan & Davis, Inc. (CBD Marketing) will share her brand storytelling and digital content expertise at the March 16 Social Media and Digital Communications Conference sponsored by Ragan Communications.
The virtual event targets individuals and teams working in corporate communications, PR or digital marketing. It promises practical takeaways, including tips and best practices related to SEO, email marketing, visual storytelling, podcasting, employee engagement and more.
Olivieri’s session, “Telling Your Brand Story Beyond Social Media: Using Digital Content to Break Through the Noise,” will provide information on leveraging—and re-purposing—content across platforms in ways that engage the audience.
“Content fatigue is a real thing,” said Olivieri. “Too often, we see the same content over and over again, with no real creative differentiation based on the channel or target audience. My session will demonstrate how storytelling techniques—as part of a holistic communications strategy—can create much more engaging and relevant content.”
Register here for the Ragan Social Media and Digital Communications Conference, which will also be available on demand. The live, virtual conference takes place Tuesday, March 16 from 11 a.m. to 4 p.m. Eastern Time.
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.