CHICAGO (August 20, 2018) – The most influential trade shows lock up favored speakers for their educational tracks early. That’s what happened when CBD Marketing’s (CBD) Co-CEO Lori Colman and VP Bob Musinski were tapped recently by SupplySide West for a session on “Marketing Effectively and Legally via Social Media.”
The 2018 SupplySide West show takes place November 6-10 in Las Vegas. It’s the largest industry event for dietary supplement, beverage, functional food, personal care and sports nutrition professionals. More than 16,000 people are expected to attend, with many already registered for the conference’s educational workshops and programs.
As part of a two-hour workshop, Colman and Musinski will focus on the role of effective messaging in social media marketing. They’ll present a new, data-rich CBD report created especially for this show on generational preferences related to dietary supplements as measured by social media conversation and online content over a one-year period. The pair will review the report and discuss how messaging and social media marketing need to be targeted to specific user personas.
“The idea that ‘one size fits all’ for product marketing—including social media marketing—is ludicrous,” said Colman. “Our research will prove you can’t assume everyone buys your product for the same reason. Products, including supplements, are purchased for different reasons by different age, demographic or user groups. Marketing needs to resonate with, and reflect, audience-specific needs in order to be effective.”
Musinski will discuss examples of companies or products that are clearly tailoring their social media marketing to different audiences, addressing each in different ways on social media platforms. He will provide tips on how best to engage audiences on social media in order to build credibility and loyalty.
“Social media provides great options to successfully reach even niche audience groups,” noted Musinski. “Companies and brands need strategic social media marketing plans that leverage each platform’s strengths, including creating platform-specific, and audience-specific, content that is relevant and compelling.”
Find out more and register here for SupplySide West, including the educational session described, which is scheduled for November 8, 2-4 p.m..
About CBD Marketing: CBD is a Chicago integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.