CHICAGO (June 1, 2017) – Programmatic ad buying has become an important factor in digital advertising strategies. As such, it’s critical for both B2B and B2C marketers to understand what exactly it is, how it works and why it has taken the paid media world by storm. This new paradigm for ad buying will only become more prevalent—and complex—as the digital media landscape evolves.
Learn more and register now for a free webinar hosted by CBD Marketing (CBD) and presented by CBD’s Senior Manager for Integrated Media, Christine Kubisztal.
Wednesday, June 14, 2017 at 12:00 p.m. CDT
In this 60-minute webinar, you will:
- Understand the basics of programmatic ad buying — how it works and why
- Find out why it’s an advertising strategy that drives results, especially for B2B marketers
- Learn how to effectively reach your target audiences and make an impact
- And more
CBD’s Kubisztal has been working in the programmatic arena since its inception. She knows how critically important it is to have a clear understanding of the technology and how to act on the data a programmatic buy generates to maximize results.
About CBD Marketing:
CBD Marketing is an award-winning, creative, integrated marketing agency located in Chicago. National and global clients in manufacturing, energy, appliances, food, building products, education, retail and other industries count on CBD to Market What’s Meaningful, building more intimate and profitable relationships in emotional and rational ways.