May 25, 2021 – Account Based Marketing (ABM) is the hottest of hot topics for B2B marketers. And there’s no better time to learn about this personalized, must-do strategy, as businesses look to ramp up prospecting, win back customers and improve the lifetime value of key accounts.
Check your calendars and register now for CBD Marketing’s free, 30-minute webinar, “Kick-Start Your ABM Program,” June 16 at 1 p.m. EST. CBD Marketing CEO, Liz Brohan, will lead a lively discussion with two of the foremost B2B lead generation experts in the industry, Cyndi Greenglass and Ruth P. Stevens.
Greenglass is Senior Vice President of Strategic Solutions, OSG Customer Engagement Services. She helps clients develop, execute, and measure their customer communications with a close focus on user acceptance strategies. She has twice been named as one of the 100 Most Influential People in Business Marketing by Crain’s BtoB Magazine, and was named one of the 10 Most Fascinating People in Business to Business Marketing in 2016.
Stevens is President, eMarketing Strategy and a well-known consultant on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.
Learn tips for starting an ABM program as well as how to curate a strategic account list, establish customer profiles, develop touchpoint and content strategies and much more. Don’t wait to register for this exciting opportunity that can help you build a successful ABM program and increase your win rates among your most sought-after accounts.