CHICAGO (September 14, 2020) – It doesn’t get any better than Gold during awards season. That’s what Colman Brohan & Davis, Inc. (CBD Marketing) captured for its B2B media relations work for Rabobank in the Publicity Club of Chicago’s 61st Annual Golden Trumpet Awards this month.
The agency’s engagement with Rabobank, a leading global agri-finance institution, is featured on the CBD Marketing website. With a goal of lifting awareness of the bank with key audiences, results included consistently high levels of coverage in top financial and business media, such as the Wall Street Journal, Reuters, Bloomberg, Financial Times and the New York Times. The agency also targeted business writers at influential outlets such as USA Today, CNBC and the Associated Press.
During the one-year period measured for this award season, the agency arranged 91 interviews for Rabobank analysts and executives resulting in 66 earned media placements, including in all of the targeted top outlets. Impressions totaled more than 500,000,000 for the year, not including syndicated pickups.
The agency’s entry for the Blue Diamond Almonds “New Frontiers" protein powder campaign won a Silver in the Integrated Marketing Communications category. The campaign involved paid, earned and owned media components working together to support this new product. Earned media pitching generated scores of articles and media mentions in dozens of trade and business publications.
“We’re thrilled to earn these honors from a highly competitive and prestigious awards program,” said Bob Musinski, SVP for Public Relations, Social Media and Content Marketing. “Our team always strives for exceptional results for our clients and it is truly gratifying to have our work recognized by a noted panel of industry professionals.”
The Publicity Club of Chicago is one of the nation’s oldest and largest independent PR and communications groups with hundreds of agency, corporate and organizational members. The Golden Trumpet Awards honor distinguished achievements in the planning, creativity and execution of public relations and communications initiatives.
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD Marketing serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on the agency to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.