CHICAGO (March 26, 2018) – CBD Marketing (CBD) is honored to be included in B2B Marketing’s roster of top US agencies, released today as part of its annual US Agencies Benchmarking Report 2018. With increased revenue reported in 2017, CBD moved up in ranking to number 17 of 32 agencies listed.
B2BMarketing.net is a global content and news leader reporting on this sector. Its US Benchmarking Report is eagerly anticipated, given the depth of the additional reporting that accompanies the roster listing.
Notable trends include changes in the agency model, with more consulting firms taking on roles that agencies once managed. Also, the ascendancy of one-to-one messaging and marketing, coupled with the growing emphasis on data and analytics capabilities. Exceptional digital capabilities are a given, no longer a “nice to have.”
“We are definitely navigating an exciting—and challenging—landscape,” noted CBD’s Founder and Co-President, Lori Colman. “Clients are under the gun to deliver against segmented and often highly niche audience profiles. Digital channels are increasingly fragmented. For agency partners, data and analytics have become critical components in understanding these audience sectors and crafting strategic plans as well as compelling creative, content, media and optimization efforts.”
Colman noted that CBD has expanded its capabilities in these areas, with appointments at the senior level in integrated media and analytics, digital media planning and buying, digital strategy and production. At the EVP level, the agency has evolved its brand practice to brand strategy and planning, also with a data and analytics focus. New employees are entering the agency with higher levels of digital and analytics experience and CBD is training its account services staff for GA certification.
“We’re very happy to be included as a top agency in this report, as it represents a careful evaluation of a variety of success factors and is truly competitive,” Colman added “Recognition reflects our commitment to excellence in helping our clients achieve their business goals in an in increasingly complex and fragmented marketing universe.”
About CBD Marketing:
CBD is a Chicago integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.