CHICAGO (June 2, 2017) – CBD Marketing (CBD) has once again been named a Top Global Content Agency by the Content Marketing Institute (CMI). The list appeared in the April issue of Chief Content Officer magazine, and online.
CBD was recognized for creating content as diverse as white papers, videos, bylined articles, native content, speeches and presentations. Plus social media content and measurement services for myriad platforms, including infographics and other high-value visuals. CBD’s content is designed to enhance customers’ knowledge base and build closer relationships. The content development starts with a plan that aligns with each client’s business goals and is tracked, measured and refined against established KPIs and analytics benchmarks.
CBD clients mentioned in the CMI listing include Whirlpool Corporation, Firestone Building Products and James Hardie Building Products. The agency works with many other clients on content initiatives and treats content as a foundational element of all integrated marketing programs.
“While this is an opportune time for CBD to be recognized for our content expertise, we do not necessarily view content as a separate and distinct practice area” said CBD’s Co-CEO, Liz Brohan. “Our clients’ strategic content needs are across media, multi-channel and fully integrated into literally every program and marketing initiative we develop. The results have been gratifying and award-winning across the board.”
CBD Founder and Co-CEO Lori Colman added that all CBD clients are advantaged by the agency’s in-house video capabilities, award-winning design, diverse copywriting, PR resources and robust social media services. From there, analytics and reporting connects all the dots, providing data to refine and enhance programs throughout the year.
“All of our teams embrace a strategy-based, integrated approach to content that is measurable and KPI-focused,” she noted. “We’re really building on our Market What’s Meaningful™ foundation, which has always put the motivations and purchase drivers of our clients’ customers at the center of everything we do.”
About CBD Marketing:
CBD Marketing is an award-winning, creative, integrated marketing agency located in Chicago. National and global clients in manufacturing, energy, appliances, food, building products, education, retail and other industries count on CBD to Market What’s Meaningful, building more intimate and profitable relationships in emotional and rational ways.