CHICAGO (June 4, 2018) – CBD Marketing (CBD) has again been named a Top Content Agency by the Content Marketing Institute (CMI). The list appears in the May issue of Chief Content Officer magazine and online.
For the third year running, the agency was recognized for creating award-winning content as diverse as white papers, videos, infographics, bylined articles, blogs, case studies, speeches and presentations as well as social media content for multiple platforms. CBD clients mentioned in the CMI listing include Whirlpool Corporation, James Hardie Building Products, Rabobank and Blue Diamond Almonds.
“Content is always aligned with our clients’ business objectives to help build knowledge and engagement with their customers and prospects,” said Bob Musinski, CBD’s VP, Public Relations, Social Media and Content Marketing. “Content plans have established goals and are tracked, measured and refined against quantifiable benchmarks.”
CBD Co-CEO Lori Colman added that all CBD clients are advantaged by the agency’s in-house video capabilities, award-winning design and copy expertise, PR and social media services, paid media, digital and analytics capabilities.
“All of our teams embrace a strategy-based, integrated approach to content that is measurable and KPI-focused,” she noted. “We’re really building on our Market What’s Meaningful™ foundation, which has always put the motivations and purchase drivers of our clients’ customers at the center of everything we do.”
About CBD Marketing: CBD is a Chicago integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.