CHICAGO (March 14, 2019) – CBD Marketing (CBD) Is honored to be ranked among the top 20 US agencies included in B2B Marketing’s annual US Agencies Benchmarking Report 2019, released today.
B2BMarketing.net is a global news leader reporting on this sector. Its US Agency Benchmarking Report has become an industry standard resource given the depth of the additional content and research that accompanies the roster listing.
In addition to agency rankings, the report highlights trends shaping B2B companies. It points toward brands embracing strategies and tactics more closely associated with consumer products companies. Also, it notes the shift in integrated, multi-channel programs—heavily digital but with traditional, event, OOH and other components—that facilitate the multiple, relevant touchpoints required to reach target audiences along their decision path.
The result is that more companies are seeking integrated agency partners that offer a multiplicity of services under one roof— from brand and planning to cross-platform creative, digital, PR, content and social media. With lean client marketing teams being the norm, agency partners are literally seen as extensions of the client and compatible, client-agency company cultures are needed for maximum effectiveness. One-to-one messaging and marketing continue to thrive, along with the growing emphasis on data and analytics. Robust digital capabilities are tablestakes.
“We continue to navigate an exciting—and challenging—landscape,” noted CBD’s Founder and Co-CEO, Lori Colman. “Clients are under pressure to deliver against segmented and often highly niche audience profiles. For agency partners, capabilities like DSP media and other proven methods to deliver, measure and optimize niche messaging is critical.”
Colman noted that CBD has invested significant resources in these areas, with staff additions, software and other expanded capabilities.
“We’re very happy to be included as a top agency in this report, as it represents a careful evaluation of a variety of success factors,” added Liz Brohan, CBD’s Co-CEO and President. “This recognition reflects our commitment to excellence in helping our clients achieve their business goals in an in increasingly complex and fragmented marketing universe.”
About CBD Marketing: CBD is a Chicago integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.