CHICAGO (June 4, 2019) – CBD Marketing (CBD) continues to grow its capabilities as a digital-first agency with the recent expansion of its media and analytics team and the investment in media-centric technology and analytics platforms.
The team is led by Mark Robinson, Director of Integrated Media and Digital Analytics. With more than 20 years’ experience at agencies and managing corporate digital teams, he prioritizes integrated, digital media solutions appropriate to various stages of the buyer journey.
“At CBD, every media exploration is a collaborative exercise with our client and our internal cross-functional teams. Together, we review the client’s overarching business objectives, define target audience personas and articulate quantifiable goals against which we measure performance,” he noted. “By growing our team and our capabilities, we can better deliver against the high-value conversion KPIs that are most critical to success. Related reporting and analytics inform every aspect of the engagement and are crucial to campaign optimization as an ongoing discipline.”
In-house programmatic and new staff
Robinson added that CBD now has its own DSP/programmatic services and related software for managing and tracking complex digital plans, from the RFP stage through buying, execution and post-buy analysis and metrics. Recent staff additions to the media and analytics team round out capabilities across all channels—digital and traditional—and provide increased bandwidth for all media functions, including advanced GA certifications.
Dane Prickett, Manager, Integrated Media, has more than 15 years’ experience, primarily in traditional and digital media planning and buying at agencies serving both B2B and B2C clients, including those in higher education, manufacturing, technology, financial services and other sectors important to CBD.
Ricardo Castaneda, Media Coordinator, provides support in campaign management, GA and other media-centric analytics and reporting.
CBD Marketing is currently media AOR for Whirlpool Corporation Contract Channel, Bose Professional and Blue Diamond Almonds Global Ingredients Division, among other clients.
About CBD Marketing: CBD is a Chicago-based, integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.