CHICAGO (July 22, 2020) – Sponsored by the Chicago Association of Direct Marketing (CADM), the Tempo Awards honor the area’s best and brightest multichannel response marketers and their work driving measurable business results. CADM is the largest independent response marketing organization in the country.
This year, Colman Brohan & Davis, Inc. (CBD Marketing) won First Place awards for the Whirlpool Corporation's CRM Email program in two categories: Best CRM Program and Best Email Program. The agency developed both programs and has managed them for the last three years.
The winning entries were based on results for 2019, including:
- Near doubling of the CRM database
- Delivering thousands of new, qualified leads to the sales team
- Substantial YOY increases in email open rates, click-through rates, and views of key pages on WhirlpoolPro.com
"Marketing in service to sales drives everything we do at a foundational level" noted Liz Brohan, CBD Marketing's CEO. "CRM programs are critical components to a company's ultimate sales success, so it's gratifying to be honored for work that delivers great business results as these programs most certainly have done. And, of course, we’re grateful to our clients at Whirlpool Corporation, who give us the opportunities to create meaningful, sales-centric marketing programs. Now, especially, these results matter."
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD Marketing serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on the agency to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.