CHICAGO (October 13, 2020) – How to directly link MarTech with revenue results is the focus of a new presentation by Liz Brohan, Colman Brohan & Davis, Inc. (CBD Marketing) CEO, and Renee Catania, Senior Associate Brand Manager at Whirlpool Corporation. The pair will present “Analytics. Automation. Attribution. How to Apply and Connect MarTech’s 3As for Sales Success,” at the upcoming B2B Sales & Marketing Exchange conference, October 26-28.
“Marketing in the service of sales is foundational to what we do and who we are as an agency,” noted Brohan. “Our experience with the Whirlpool Corporation’s contract channel is a great example of how to develop a protocol for applying MarTech components—what we call the 3As—to move a prospect from MQL to SQL status—and therefore to a sales result. We’re delighted to share this learning – the conference theme is a great fit.”
The B2B Sales & Marketing Exchange is one of North America’s largest and most popular learning and networking events for sales and marketing professionals across industry sectors—client companies as well as solution providers. The conference is sponsored by DemandGen Report, a leading online publication and part of the stable of demand-focused, B2B media from G3 Communications. B2B Sales & Marketing Exchange features more than 60 speakers representing top national and global companies, agencies and organizations. The virtual conference is expected to attract 1,500 attendees.
Register now for a standard, all-access or VIP pass.
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.