CHICAGO (June 10, 2020) – Colman Brohan & Davis, Inc. (CBD Marketing) EVP for Brand Strategy and Planning, Mark Shevitz, is a featured speaker at EBrandCon, the virtual Employer Branding Strategies Conference, July 28-30. A nationally recognized expert on employer branding best practices, he leads the agency’s brand engagements for companies in a variety of sectors, including national and global financial services firms.
Shevitz is co-presenting with Heather Rucci, Managing Director, Human Resources, at R.J. O’Brien, the oldest and largest independent futures brokerage and clearing firm in the U.S. and a CBD Marketing client. Their topic is “Employer Branding in Financial Services: Investing in Your Reputation.”
The session will highlight the importance and benefits of creating a strong employer brand in the financial services industry, where success is built on person-to-person relationships. A case study from R. J. O’Brien will highlight the steps they took to develop a new corporate vision and mission that are now rallying points for the company’s recruitment, retention and organizational change efforts.
“In this sector, reputational integrity and brand trust are key to the development of relationships with customers, prospects, employees and potential employees,” Shevitz noted. “Heather and I will provide guidance on how to balance the needs of the business and its stakeholders when creating a powerful and relevant financial services employer brand.”
Register here for EBrandCon, which is a virtual conference. The Advanced Rate Discount ends June 25; Early Bird Discount ends July 25.
About Colman Brohan & Davis, Inc. (CBD Marketing): CBD Marketing is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.