CHICAGO (June 17, 2019) – The annual awards season is rolling along, with CBD Marketing winning two prestigious awards from the Public Relations Society of America (PRSA), Chicago Chapter.
The agency’s entry for Blue Diamond Almonds’ protein powder launch campaign—“A New Frontier In Health and Nutrition”—won a Skyline Award while its entry for the Rabobank reputation management program earned a Best of Skyline Award. The Best of Skyline Award nomination was given this year to only five entries judged to have a perfect score and is one of the highest honors awarded.
“We are thrilled to earn these honors from a highly competitive awards program,” noted Jean Ban, EVP and Practice Leader for the agency’s PR, social media and content services. “Our team always strives for exceptional results for our clients and it is truly an honor to have our work recognized by a noted panel of industry professionals.”
Blue Diamond Almonds’ launch of its protein powder ingredient is an integrated campaign involving paid, earned and owned media components. Earned media kicked in early and is still going strong, with scores of articles and media mentions in dozens of trade and business publications.
The agency’s ongoing engagement for Rabobank, a leading global agri-finance institution, is featured on the CBD website. Results include consistently high levels of earned media coverage in top financial and business press, such as the Wall Street Journal, Reuters, Bloomberg, Financial Times and the New York Times. CBD also manages the company’s Twitter and LinkedIn platforms, which have grown substantially based on executing against a strategy-based vision with related content.
Ban added that the PRSA, Chicago Chapter, is one of the largest in the country with hundreds of agency and organizational members. Its annual Skyline Awards are judged on the merit of four criteria: planning/content, creativity/quality, technical excellence and results.
About CBD Marketing: CBD is a Chicago-based integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.