Combating a Business Threat with a Proactive Crisis Management Plan

At some point, every company is faced with a business threat that could turn into a crisis situation. If not well-managed, the impact on sales and market share can be significant. Whether it involves a competitive threat, a recall, safety issue or other scenario, having expert knowledge and a plan – in advance of any crisis – makes all the difference in being able to successfully navigate the situation.

In this session, we’ll take you through the steps needed to create a plan so you are prepared to communicate with your various audiences in a timely and appropriate way.

• Reviewing business threat scenarios
• Identifying your team and a “decision tree”
• Understanding what you need to know and what data to collect
• Developing key messages
• Communicating with internal audiences
• Communicating with external/community audiences, including law enforcement
• Communicating with the media
• When NOT to communicate and why