Partner with the Technology Marketing Experts
One key to reaching IT decision makers is to know where they are and what media they consume. More importantly, you need to understand who they are. And the list of functional titles is usually long and diverse. There’s the end-user with the actual need, an IT team vetting the product, a CFO with the authority to buy and more.
To be successful requires a coordinated effort. One that articulates your sophisticated solution in clear and easy terms. Then maps the journey and matches the individual to customized stories with relevant benefits. All while appropriately leveraging thought leadership and messages across multiple channels.
We’ve driven huge success for these technology companies…
…by leveraging our expertise and delivering game-changing initiatives, including:
- Segmented value proposition and messaging development that enhanced solution provider’s position within key markets
- Research, analysis and persona development for key target audiences such as CFOs, CIOs, IT directors and various users among others
- Integrated marketing campaigns to drive awareness and consideration that included defined processes and programs for demand generation and lead nurturing
- Retooled websites to demonstrate value, improve user experience, add content and capture leads
- Social media platform development, community management and workshops for sales visibility and lead gathering
- Full-scale PR and media relations, including content development such as white papers, byline articles, videos, case studies and more