Partner with the Manufacturing Marketing Experts
Sometimes the guy you need to sell to is out in the field. Other times, he’s the one behind a desk in procurement. Point is, you need to build close relationships with both of them…and everyone in between. The best way to do that is to help them sell more of their products and look good in front of their boss.
Expert content that is leveraged on your website, parceled out across social media, brought to life in videos and attached to an offer in digital advertising is the key to targeting distributors and customers that will build your manufacturing business.
We’ve driven huge success for these manufacturing companies…
…by leveraging our expertise and delivering game-changing initiatives, including:
- Brand repositioning that hones in on differentiation and the supporting messaging that clearly defines a unique value proposition
- Persona-driven, website development that offers every target audience valuable industry tips and trends along with product information
- Go-to-market strategies that identify new opportunities, key target audiences and industry partnerships
- 360° trade show support including strategy, booth design and development, traffic drivers, room drops, trade press relations and more
- Comprehensive public relations campaigns that leveraged SME content and online listening insights to grow awareness among distributors, customers and end-users
- Lead generation and sales enablement strategies that moved the business from being product-focused to customer-centric through relevant content and offers that facilitated data capture
- Integrated campaign creation from print and digital executions, to home show booth and support materials and digital tools – including landing pages and apps
- Full-scale PR and media relations, content development and social media management