Partner with the Energy Marketing Experts
There is a lot more to energy and utility marketing than enticing consumers and businesses to switch providers. There are energy conservation programs, partnerships with smart home systems, home and appliance maintenance offerings and more.
And all of these initiatives require new conversations. The kind that don’t rely solely on offering incentives that teach consumers to seek instant rewards and move on when another deal comes around. There’s an education component needed in today’s messaging that helps a consumer or business immediately see the relevant long-term impact to their life or their livelihood.
We’ve driven huge success for these energy companies…
…by leveraging our expertise and delivering game-changing initiatives, including:
- Lead tiering and scoring of B2B databases, and sales tool development to shorten the sales cycle
- Customer acquisition campaigns for energy products including electric, gas and oil
- CRM and portfolio management in support of B2B renewal and consumer retention efforts
- Comprehensive public relations/media relations campaigns promoting subject matter experts through content and thought leadership
- Development of user/customer portals to help track enterprise-wide energy costs
- Non-traditional usage and maintenance programs from energy conservation to HVAC Web development that applies customer-friendly technologies and experiences