Articles
5 Things Holding Back Your B2B Social Media
market what’s meaningful® Home 3. Providing third-party validation 5 Things Holding Back Your B2B Social Media JUMP TO… 3. Providing third-party validation July 5, 2022 5 Things Holding Back Your B2B Social Media Jo Ann Thomas Social media can be an ideal way for companies to reach B2B audiences, but if you don’t have strategic…
Read More2.718 Marketing Announces Two Senior Leadership Promotions
June 30, 2022 2.718 Marketing Announces Two Senior Leadership Promotions CBD Marketing CHICAGO, June 30, 2022 – 2.718 Marketing, LLC, an award-winning integrated B2B marketing agency, has announced the promotion of two of its longstanding executives, Mary Olivieri and Mark Shevitz. “In their decade-long tenures at 2.718 Marketing, both Mark and Mary have made enormous contributions to the agency,…
Read MoreEco-Friendly Trends for 2022
market what’s meaningful® Home 3. Providing third-party validation Eco-Friendly Trends for 2022 JUMP TO… 3. Providing third-party validation March 3, 2022 2022 Eco-Friendly Trends for 2022 Liz Brohan The pandemic has changed priorities for some customers, but environmental concerns are still very important overall. Fortunately, new innovations have improved eco-friendly technologies to help make the…
Read MoreHome Design Trends for 2022
market what’s meaningful® Home 3. Providing third-party validation Home Design Trends for 2022 JUMP TO… 3. Providing third-party validation January 21, 2022 2022 Hot Trends for IBS/KBIS Liz Brohan After two years of families working and learning from home, our spaces are changing faster than ever. Here are some of the home design ideas our…
Read MorePart 8: 5 Ways Social Media Can Support Sales, Lead Generation
market what’s meaningful® Home Video Transcript Part 8: 5 Ways Social Media Can Support Sales, Lead Generation JUMP TO… Video Transcript July 23, 2021 5 Ways Social Media Can Support Sales and Lead Generation Kelly Bradley This is part eight of our series Marketing in the Service of Sales, about how marketing professionals can demonstrate…
Read MoreOptimize Your Building Products Sales and Marketing with Customer Personas
market what’s meaningful® Home Video Video Transcript Optimize Your Building Products Sales and Marketing with Customer Personas JUMP TO… Video Video Transcript July 20, 2021 Optimize Your Building Products Sales and Marketing with Customer Personas Mark Shevitz As a sales or marketing executive for a building products company, you know your customer segments by heart—distributors,…
Read MoreOptimize Your B2B Building Products Social Media for Sales and Lead Gen Success
market what’s meaningful® Home Video Transcript Optimize Your B2B Building Products Social Media for Sales and Lead Gen Success JUMP TO… Video Transcript June 3, 2021 Optimize your B2B Building Products Social Media for Sales and Lead Gen Success Kelly Bradley If you’re a manufacturer of building products, there’s one social media myth you need…
Read More4 Tips for Amplifying Your Digital Content
market what’s meaningful® Home Infographic 4 Tips for Amplifying Your Digital Content JUMP TO… Infographic March 31, 2021 4 Tips for Amplifying Your Digital Content Mary Olivieri For great engagement, you need great content … which is harder than it sounds. But not to worry! We’ve got a few tested strategies to help you create…
Read MoreHow “Content Journalism” Drives Marketing Campaign Success
market what’s meaningful® Home Intro Understand the buyer’s journey Plan and Develop Content Share, Measure and Adjust How “Content Journalism” Drives Marketing Campaign Success JUMP TO… Intro Understand the buyer’s journey Plan and Develop Content Share, Measure and Adjust March 23, 2021 How “Content Journalism” Drives Marketing Campaign Success Zhana Veleska This blog post is…
Read MoreFive Tips for Leading a Remote Team
market what’s meaningful® Home 1. Upgrade technology 2. Over communicate 3. Change the way you collaborate 4. Socialize as a team more often 5. Add in a personal touch Five Tips for Leading a Remote Team JUMP TO… 1. Upgrade technology 2. Over communicate 3. Change the way you collaborate 4. Socialize as a team…
Read More