CHICAGO (August 9, 2021) – As the school year approaches, the Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI) is pulling out the stops to introduce girls in kindergarten through 3rd grade to the fun of Girl Scouting. A new “Press Play” recruitment campaign, which runs August 8 through October 31, encourages sign-ups via an online form.
Colman Brohan & Davis, Inc. (CBD Marketing) is planning and executing the media buy. Ads are appearing on Facebook and Instagram in English and Spanish with creative provided by Girl Scouts of the USA.
“The last year has been a challenging one for families,” noted Julie Somogyi, Chief External Affairs Officer for GSGCNWI. “Girls, especially those in grades K-3, need to feel connected, joyful, and inspired in this time of trauma and uncertainty. That’s why we are excited to introduce families to Girl Scouting’s focus on social and emotional wellness through innovative programs and skill-building experiences. Thanks to our partners at CBD Marketing, that message will be delivered in the most creative, efficient and compelling way possible.”
GSGCNWI has worked with CBD Marketing before, most recently on the 2021 Girl Scout Cookie Program, which had to quickly transition to online selling tactics due to the myriad restrictions imposed by COVID-19. Digital ads on social media channels, created and placed by the agency, also played an important role in that campaign.
“Once again, we are honored to be working with the team at GSGCNWI,” said Liz Brohan, CBD Marketing’s CEO. “As a woman-owned agency, we’re committed to supporting the organizations that empower women and girls and Girl Scouts is right at the top of the list. This campaign leverages the power of social media advertising to deliver a highly specific message to a highly targeted audience. We’re looking forward to helping GSGCNWI fulfill on their important recruitment goals.”
About CBD Marketing: Colman Brohan & Davis, Inc. (CBD Marketing) is a Chicago-based integrated marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD serves national and global clients in manufacturing, energy, appliances, building products, education, retail, financial services, food, food ingredients and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.
About GSGCNWI: Girl Scouts of Greater Chicago and Northwest Indiana impacts the lives of 45,000 girls and 19,000 adult members, as well as generations of Girl Scout alumnae. It provides progressive leadership development experiences for girls ages 4 -17 in 245 communities in six Illinois counties (Cook, DuPage, Grundy, Kankakee, Lake, and Will) and four Indiana counties (Jasper, Lake, Newton, and Porter). For information, visit www.girlscoutsgcnwi.org or call 1-855-ILOVEGS (456-8347).