Posts by Mark Shevitz
It’s Time to Market Your Services
market what’s meaningful® Home 3. Providing third-party validation It’s Time to Market Your Services JUMP TO… 3. Providing third-party validation March 24, 2022 It’s Time to Market Your Services Mark Shevitz Are you highlighting your most in-demand product? In today’s complex market, it might not be enough to simply sell the things you make. There…
Read MoreHow Marketing + HR/TA Collaboration Creates Powerful Employment Brands
Mark Shevitz How Marketing + HR/TA Collaboration Creates Powerful Employment Brands In today’s tight job market, where the competition for talent is fierce, it’s critical that companies have strong, targeted employment brands. If you’re a marketing professional, you might not think you can make a significant impact on employment branding and on the success of…
Read MoreOptimize Your Building Products Sales and Marketing with Customer Personas
market what’s meaningful® Home Video Video Transcript Optimize Your Building Products Sales and Marketing with Customer Personas JUMP TO… Video Video Transcript July 20, 2021 Optimize Your Building Products Sales and Marketing with Customer Personas Mark Shevitz As a sales or marketing executive for a building products company, you know your customer segments by heart—distributors,…
Read MoreCustomer Personas in 1 Minute
market what’s meaningful® Home Video Video Transcript Customer Personas in 1 Minute JUMP TO… Video Video Transcript February 24, 2021 Customer Personas – in Just 1 Minute Mark Shevitz Customer personas are a crucial part of aligning your marketing and sales teams to achieve amazing results. In this video, I’ll walk you through the basics…
Read MoreOwning the Floor At Your Next Trade Show (Even If It’s Virtual)
market what’s meaningful® Home 1. Start with the Why 2. Define the Who 3. Bring on the What 4. Wow with the How Owning the Floor At Your Next Trade Show (Even If It’s Virtual) JUMP TO… 1. Start with the Why 2. Define the Who 3. Bring on the What 4. Wow with the…
Read MorePart 7: The Basics of B2B Buyers’ Journey Mapping
market what’s meaningful® Home Intro Where to Start Matrix, Map or Digital Tool? Using the Buyers’ Journey Map Part 7: The Basics of B2B Buyers’ Journey Mapping JUMP TO… Intro Where to Start Matrix, Map or Digital Tool? Using the Buyers’ Journey Map August 4, 2020 The Basics of B2B Buyers’ Journey Mapping Mark Shevitz…
Read MoreAligning Building Products Marketing and Sales around the Buyer’s Journey
market what’s meaningful® Home WHERE TO START How to Align Marketing & Sales Efforts to the Journey Aligning Building Products Marketing and Sales around the Buyer’s Journey JUMP TO… WHERE TO START How to Align Marketing & Sales Efforts to the Journey June 1, 2020 Aligning Building Products Marketing and Sales Around the Buyer’s Journey…
Read MoreThree Key Strategic Foundations that Create Relevant and Differentiated B2B Brands
market what’s meaningful® Home 1. YOUR BRAND IS AN EXPERIENCE THAT SHAPES CUSTOMERS’ VIEWS OF IT 2. YOUR BRAND IS WHAT YOU SAY AND, MORE IMPORTANTLY, WHAT YOU DO 3. YOUR BRAND IS HOW YOU ARE SEEN AS RELEVANT Three Key Strategic Foundations that Create Relevant and Differentiated B2B Brands JUMP TO… 1. YOUR BRAND…
Read MoreMarketers Can Add More Value to Your Company via Developing a Strong Employment Brand
market what’s meaningful® Home Getting Started with HR/TA Marketers Can Add More Value to Your Company via Developing a Strong Employment Brand JUMP TO… Getting Started with HR/TA October 9, 2019 Marketers Can Add More Value to Your Company via Developing a Strong Employment Brand Mark Shevitz As marketing professionals, we are always looking for…
Read More6 Hallmarks of Strong Employment Brands
market what’s meaningful® Home 1. Relevant to audience 2. Differentiated 3. Believable 4. Relevant to industry 5. Supportive 6. Communicated 6 Hallmarks of Strong Employment Brands JUMP TO… 1. Relevant to audience 2. Differentiated 3. Believable 4. Relevant to industry 5. Supportive 6. Communicated March 5, 2018 6 Hallmarks of Strong Employment Brands Mark Shevitz…
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