Posts by Mark Robinson
Part 5: Programmatic Media Buying for B2B Marketing
market what’s meaningful® Home Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust Part 5: Programmatic Media Buying for B2B Marketing JUMP TO… Part 1 Intro Increasing Conversions through Favorable Awareness Strategic Audience Targeting for B2B Demand Generation In Data We Trust July 21, 2020…
Read MoreThe Next Evolution of Search Engine Optimization
market what’s meaningful® Home THE DAWN OF SEO USHERING IN THE MODERN ERA OF SEO THE FUTURE OF SEO IS FINALLY HERE CORRECTION. THE FUTURE OF SEO IS JUST AROUND THE CORNER The Next Evolution of Search Engine Optimization JUMP TO… THE DAWN OF SEO USHERING IN THE MODERN ERA OF SEO THE FUTURE OF…
Read MorePart II: Don’t Cut Off Your Nose to Spite Your Facebook
market what’s meaningful® Home WHAT’S THE WORST THAT COULD HAPPEN? Sales Cycles and Cost Per Sale The Google Bounty of Investment What Consumers (B2C and B2B) Can Expect What Media Companies and Publishers Can Expect The Impact on Our Economy What We Can Do Part II: Don’t Cut Off Your Nose to Spite Your Facebook…
Read MorePart I: Marketers Need to Educate Themselves Now on the Issues Surrounding Big Tech and Potential Data Issues
market what’s meaningful® Home CHANGE IS COMING BIG TECH AND ANTI-TRUST THOUGHTFUL PRIVACY LAWS NEEDED THERE’S NO GOING BACK NOW DATA ENABLES PERSONALIZATION, AND PERSONALIZATION IS GOOD FACEBOOK ALLOWED WHAT, NOW? WHAT WERE THEY THINKING? CAUTION! DO NOT IRON SHIRT WHILE WEARING Part I: Marketers Need to Educate Themselves Now on the Issues Surrounding Big…
Read MoreGetting Started With Customer Relationship Management (CRM)
market what’s meaningful® Home CRM IS ABOUT CUSTOMER EXPERIENCE CRM CAN BE AFFORDABLE CHOOSING THE RIGHT PARTNER EASING IN IS THE WAY TO GO FOCUS ON THE CUSTOMER Getting Started With Customer Relationship Management (CRM) JUMP TO… CRM IS ABOUT CUSTOMER EXPERIENCE CRM CAN BE AFFORDABLE CHOOSING THE RIGHT PARTNER EASING IN IS THE WAY…
Read MoreIt’s (Really) Time to Make Programmatic Part of Your Digital Media Plan
market what’s meaningful® Home TRADITIONAL VS. PROGRAMMATIC AD BUYING WHAT IS PROGRAMMATIC AD BUYING? THE BENEFITS OF A DSP TO MARKETER It’s (Really) Time to Make Programmatic Part of Your Digital Media Plan JUMP TO… TRADITIONAL VS. PROGRAMMATIC AD BUYING WHAT IS PROGRAMMATIC AD BUYING? THE BENEFITS OF A DSP TO MARKETER February 28, 2019…
Read MoreThe Gold Standard KPI: Cost per Conversion
market what’s meaningful® Home WHY COST PER CONVERSION MATTERS SHOULD GOALS BE SET FOR EVERY KPI? SETTING S.M.A.R.T. KPI GOALS The Gold Standard KPI: Cost per Conversion JUMP TO… WHY COST PER CONVERSION MATTERS SHOULD GOALS BE SET FOR EVERY KPI? SETTING S.M.A.R.T. KPI GOALS December 10, 2018 The Gold Standard KPI: Cost per Conversion…
Read MoreHow Media and Analytics Inform the Creative Content Process
market what’s meaningful® Home DATA REVEALS YOUR CUSTOMER JOURNEY. THE CUSTOMER JOURNEY GUIDES YOUR MARKETING GOALS. MEDIA AND ANALYTICS INFORM YOUR CREATIVE. How Media and Analytics Inform the Creative Content Process JUMP TO… DATA REVEALS YOUR CUSTOMER JOURNEY. THE CUSTOMER JOURNEY GUIDES YOUR MARKETING GOALS. MEDIA AND ANALYTICS INFORM YOUR CREATIVE. October 8, 2018 How…
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