The oldest and largest independent futures brokerage firm in the U.S., R.J. O’Brien is also one of the last ‘boutique’ firms in the industry. What’s kept them on top for so long? Standing for integrity. Being stewards of the trade. And instinctively knowing when it’s time to evolve, adapt or change.
They knew, in an industry where staying current and being dependable are key, that their corporate identity had to follow suit.
“I need to trust who I trade with.”
R.J. O’Brien got it all—brand refresh, strategic positioning, logo, tagline and website—for their corporate and retail divisions. And it was all crafted with the vision of the organization front and center: a stable, smart firm that has earned its great reputation. Not only did this bold new look draw in like-minded clients and prospects, it also won a Platinum Hermes Creative Award.
The integrated marketing approach included:
More visitors & views
Steady increase of new visitors to the revamped website—as well as clients who are happily adapting to the change.
Some shiny design awards
2013 Hermes Platinum Winner: Corporate Website Redesign.