market what’s


The city burst element located on the left side of the CBD Marketing logo and the agency website.

Partner with the Technology Marketing Experts

One key to reaching IT decision makers is to know where they are and what media they consume. More importantly, you need to understand who they are. And the list of functional titles is usually long and diverse. There’s the end-user with the actual need, an IT team vetting the product, a CFO with the authority to buy and more.

To be successful requires a coordinated effort. One that articulates your sophisticated solution in clear and easy terms. Then maps the journey and matches the individual to customized stories with relevant benefits. All while appropriately leveraging thought leadership and messages across multiple channels.

We’ve driven huge success for these technology companies…

The logo for the NEC Corporation of America, a technology company.
The logo for USRobotics, a technology company.
The Siemens AG logo is shown here.
The logo for SPSS Statistics, a software package used for interactive or batched statistical analysis. SPSS is owned by IBM, a technology corporation.
The logo for Cobra Electronics Corporation, a leading designer and distributor of consumer navigation and automotive technology.
The logo for Integrity Data, a technology company. The tagline reads: "Your people. Our priority."
The logo for Syntel, Inc., a U.S.-based multinational provider of integrated technology and business services. The tagline reads: "Consider it done."
The logo for InRule Technology, a software company that offers Business Rule Management System enterprise software products.
The logo for Single Path, a technology company.

…by leveraging our expertise and delivering game-changing initiatives, including:

  • Segmented value proposition and messaging development that enhanced solution provider’s position within key markets
  • Research, analysis and persona development for key target audiences such as CFOs, CIOs, IT directors and various users among others
  • Integrated marketing campaigns to drive awareness and consideration that included defined processes and programs for demand generation and lead nurturing
  • Retooled websites to demonstrate value, improve user experience, add content and capture leads
  • Social media platform development, community management and workshops for sales visibility and lead gathering
  • Full-scale PR and media relations, including content development such as white papers, byline articles, videos, case studies and more

How can we help YOU succeed?

Doug Davila:    312.661.1050  |