Partner with the Home Products Marketing Experts
You want more of your products in consumers’ homes. And more sales of those services that maintain and protect them. It seems simple enough. However, between today’s changing shopper behaviors, complex distribution networks and fractured media landscapes, it can be difficult to achieve your goals. You need a partner that navigates it all.
From distributor to installer, key retail accounts to targeted customer, CBD understands the channel end-to-end…and the consumer segment by segment.
We’ve driven huge success for these home products companies…
…by leveraging our expertise and delivering game-changing initiatives, including:
- Segmentation analysis that:
- Defined demographics and psychographics of target audiences
- Uncovered new market opportunities
- Influenced real estate and channel investments
- Digital strategy development that generated data capture, evolved SEO and refined re-targeting
- Lead generation program development – including experiential marketing – that not only brought the products to the consumer, but facilitated new levels of interaction
- Brand reinvention including one that modernized an historic character/spokesperson making the brand relevant to today’s consumer…and newsworthy to the trade and general press
- Integrated campaign creation from print and digital executions to home show booth and support materials and digital tools – including landing pages and apps
- Full-scale PR and media relations, content development and social media management