market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.

Partner with the Higher Education Marketing Experts

CBD knows how concerned you are about meeting your enrollment goals. And while you may not have challenges with your undergraduate programs, attracting graduate and professional education students are most likely topping your list of needs.

Then there’s staff, alumni relationships, fundraising, corporate alliances and more that need unique, engaging messaging. Marketing success for your institution today requires a smart, prioritized strategy followed by an emotional appeal that is digitally delivered.

We’ve driven huge success for these higher education institutions…

The logo of Northwestern University's Kellogg School of Management, a higher education institution.
The logo for Herzing University, a higher education institution.
The logo for DeVry University, a higher education institution.
The logo of Northwestern University's Kellogg School of Management, a higher education institution.
The logo for DeVry University's Keller Graduate School of Management, a higher education institution.
The logo for Lake Forest College's MBA Program offered in Schaumburg, IL. Lake Forest College is a higher education institution.
The logo for Lake Forest College, a higher education institution.
The logo for the University Center of Lake County, a higher education institution.
The logo for Career Education Corporation, a higher education institution.
The logo for Northern Illinois University, a higher education institution.
The logo for Northeastern Illinois University, a higher education institution.
The logo for Stalla, a financial services institution.
The logo for Becker CPA Review, a higher education service offered by Becker Professional Education.
The logo for the College Illinois! 529 prepaid tuition program.
The logo for Governors State University, a higher education institution.

…by leveraging our expertise and delivering game-changing initiatives, including:

  • Multichannel student acquisition for undergraduate and graduate programs that leverage paid, earned and owned media
  • Brand development and re-branding that brings the unique story of an institution to life in a way that deeply resonates with prospects, parents, students, staff, alumni and more
  • Research, analysis and persona development for key target audiences including prospective students, undergraduates, graduate students, alumni and faculty
  • Specialty curriculum recruitment for such programs as nursing, IT, criminal justice, accounting and MBA
  • Web and portal development including the industry’s first online open house
  • Comprehensive Public Relations campaigns that support awareness and student acquisition initiatives

How can we help YOU succeed?

Doug Davila:    312.661.1050  |   ddavila@cbdmarketing.com

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