Partner with the Higher Education Marketing Experts
CBD knows how concerned you are about meeting your enrollment goals. And while you may not have challenges with your undergraduate programs, attracting graduate and professional education students are most likely topping your list of needs.
Then there’s staff, alumni relationships, fundraising, corporate alliances and more that need unique, engaging messaging. Marketing success for your institution today requires a smart, prioritized strategy followed by an emotional appeal that is digitally delivered.
We’ve driven huge success for these higher education institutions…
…by leveraging our expertise and delivering game-changing initiatives, including:
- Multichannel student acquisition for undergraduate and graduate programs that leverage paid, earned and owned media
- Brand development and re-branding that brings the unique story of an institution to life in a way that deeply resonates with prospects, parents, students, staff, alumni and more
- Research, analysis and persona development for key target audiences including prospective students, undergraduates, graduate students, alumni and faculty
- Specialty curriculum recruitment for such programs as nursing, IT, criminal justice, accounting and MBA
- Web and portal development including the industry’s first online open house
- Comprehensive Public Relations campaigns that support awareness and student acquisition initiatives