market what’s


The city burst element located on the left side of the CBD Marketing logo and the agency website.

Partner with the Building Products Marketing Experts

As a specialist in the building products industry, CBD expertly navigates the complex challenges manufacturers face. Chief among them, the importance of the channel. There are many audiences and influencers that require unique and relevant communications. We develop our programs and messages by leveraging our insights about the architect, specifier, builder, contractor, homeowner and more. We help you succeed by knowing your business.

We’ve driven huge success for these building products companies…

The logo for Whirlpool Corporation, a home and building products company.
The James Hardie Building Products logo is shown here.
The Firestone Building Products logo is shown here.
The logo Illinois Tool Works (ITW), a building products company.
The Siemens AG logo is shown here.
The logo for the AeraMax Professional, a commercial air purifier by Fellowes Brands. The AeraMax Professional is often used during the indoor installation of home and building products.
The logo for BathWraps, a home products company.
The logo for Beechworth Windows, a home products company.

…by leveraging our expertise and delivering game-changing initiatives, including:

  • Research, analysis and persona development for key target audiences such as:
    • Architects
    • Building owners
    • Builders
    • Contractors
    • Designers
    • Distributors
    • ...and more
  • Brand development, brand evolution, positioning and go-to-market strategy for building products companies
  • Cross-channel lead/demand generation strategy and program development for RFI, RFQ and drip/nurturing initiatives
  • Integrated campaign creation from print and digital executions to trade show booth and support materials and digital tools, including landing pages and apps
  • Full-scale PR and media relations, content development and social media management
  • Web site strategy, design and development, including user portals, target audience UX, and integration with back-end digital tools such as specifications and document libraries

How can we help YOU succeed?

Doug Davila:    312.661.1050  |