Prioritize your marketing budget for maximum ROI
In this era of doing more with less… how much more can you do with your current budget? Many organizations are shifting dollars online. How much should you move? To where? Is that even the right choice?
Know what's working with web analytics via targeting, testing, KPIs and reporting
Because of free solutions like Google Analytics, every company with an online presence has the ability to track data on their website. While marketers love the ability to see visit trends and traffic sources, very few companies put the ‘action’ in ‘actionable data’ and are left with their analytics engine being nothing but a data dump ...
Using online tactics to get more value from trade shows
Your company spends thousands of dollars annually on trade shows – sponsorships, booths, travel, time, brochures, etc. Many people view this budget as a basic requirement for the marketing department. But for a few thousand more wouldn’t you like to convert those conversations to prospects and clients? Wouldn’t you like to be able to quantitatively measure the ROI of each show? To appear more technologically savvy than your competitors?