Strategies
Generating Demand
Selecting High Return Media Channels to Generate Leads
The American Association of Advertising Agencies last reported the average American consumer was bombarded with 3,000 messages daily. In the Chicago market alone, we have nearly 500 channels of content on Comcast cable, over ...
Reaching Younger Audiences
Generation Y, also known as Millennials, are considered the first true Digital Generation. Raised on PSP, Xbox, MP3s, IM, and an assortment of other acronym-based electronic communications, Millennials pose an interesting challenge for marketers – how to effectively reach them.