As a 21st century marketer, you know public relations is an integral part of your marketing strategy and one of the most versatile brand-building tools in your arsenal. It encompasses ever-evolving platforms and messaging vehicles for influencing perceptions, opinions and actions. At CBD, we’re passionate believers in this wide-angle approach, working across traditional, online and social channels to spotlight your brand and raise its profile. We start by articulating goals, identifying targets, developing key messages, mapping out strategies and tactics, then measuring results.
See how we’ve used public relations to create some buzz for an existing brand, drive online traffic, influence reputation, build thought leadership and publicize the party!
Press
- Media relations and story pitching
- Press kits
- Press releases and media alerts
- Press conferences
- Media training
Publishing
- Placement of articles bylined by your key executives
- Ghost-writing/article development
- Blog ideation and content
Social Media
- Social media audits (online conversation affecting your brand)
- Social media mapping and planning (where you should be and why)
- Social media partnering (getting you started, developing the content, making the posts)
- Social media monitoring and measurement
Conferences
- Speaking engagements for key executives
- Speaker support materials
- Speech writing
- Presentation decks
- Promotional and booth materials
- On-site support organizing press conferences or product announcements
- ShowBuzz™ on site trade show promotional messaging using Twitter
Events
- Ideation and execution support for
- Street events
- Trade show events
- Promotional events