Situation
When Soy Basics was looking to position its Beanpod Candles™ brand, they turned to CBD. Made from 100% stabilized soy wax, the brand’s primary attribute is healthfulness. The challenge was to educate the marketplace on the product’s environmentally friendly benefits, and get star treatment from retailers carrying multiple candle lines.
Solution
Starting with the 5,000-strong retail network, CBD developed a national POS campaign around our newly created tagline: Clean Candle. Natural Home. Pure Delight. The campaign consists of door decals, mobiles, shelf wobblers and interactive take-ones. The all-natural look of the creative allows Beanpod Candles to distinguish and differentiate the brand, and works to draw shoppers like bees to nectar.
Result
To date, the campaign has helped Beanpod Candles enjoy an annual growth rate of over 40%, catapulting a fledgling $1 million company to $20 million in five years.