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New CBD Research Proves Millennials Are Upsetting the Grocery Cart with Their Focus on Fresh, Fitness and Flavor
September 26, 2017
New CBD Research Proves Millennials Are Upsetting the Grocery Cart with Their Focus on Fresh, Fitness and Flavor

CHICAGO (October 18, 2017) – CBD’s recent study on millennials’ preferences in the food and beverage categories has captured the attention of an international industry. Presented first in September at SupplySide West in Las Vegas, an updated version of the report will be shared November 21 in London at Food Matters Live!, one of Europe’s top food conferences. The new report will be customized to contrast data from the U.S. with data from Western Europe.

Senior Account Executive Sarah Flagg will present the report as a featured speaker in a track on food market and consumer trends. Her presentation is titled, “Millennials’ Preferences in Food and Beverages: What They Really Think Based on What They Say and Do Online.”

The updated study will summarize and analyze more than 10 million social media posts and other online commentary specific to food and beverages from U.S. and Western European millennials, ages 18 to 35. The study covers a one-year period ending October 2017.

“Consumer products companies worldwide are obsessed with millennials and with good reason,” said CBD Marketing’s Co-CEO Lori Colman. “In the U.S. alone, they are one-fourth of the population and represent $10 trillion in lifetime buying power. Millennials share their opinions and buying habits online via social media platforms and on other sites. Businesses and brands that mine this treasure trove of online data will be the ones that market their products successfully.”

The new report will discern millennials’ preferences in areas such as:

  • Meal prep, cooking, food delivery and meal services
  • Healthy halo, organic and related food categories
  • Manufacturer accountability and transparency
  • Meal occasions and “favorite” meal situations
  • Waters, teas and better-for-you drinks
  • Plant-based beverages vs. dairy-based beverages
  • Sweetened beverages and types of sweeteners
  • Types of retailers and grocery stores

Flagg noted that the data will be particularly interesting as it compares and contrasts preferences for U.S. millennials vs. Western European millennials.

“Our technology allows us to scan social media and other online commentary globally and to run these data sets very close to the opening of the conference. We’re excited to provide some truly illuminating insights that are absolutely current. Once companies have a sightline into this kind of information, they can make better marketing decisions for their brands,” she concluded.

There’s still time to register for Food Matters Live! November 21-23 at the ExCel in London.


About CBD Marketing:

CBD Marketing (CBD) is an award-winning, creative, integrated marketing agency located in Chicago. National and global clients in food, food ingredients, beverages, foodservice, manufacturing, energy, appliances, building products, education, retail and other industries count on CBD to Market What’s Meaningful, building more intimate and profitable relationships in emotional and rational ways. CBD’s research and proprietary online data monitoring is leveraged by major national and global consumer and B2B brands.



Jean Ban

CBD Marketing

312-661-1050 (O)

312-259-4648 (C)