Lead Gen to Gen Y: Prepare for the New B2B Buyer
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After several months of independent research with hundreds of Gen Y managers, CBD has created a dynamic and intelligent look at the media consumption habits, technology usage behaviors and purchasing processes of this new B2B buyer. Together with insights from IBM on successful engagement strategies and an assessment of leveraging the mobile channel, you will be better prepared to target this important audience who is now influential in B2B decision making.