A New View of PR
21st century PR expands our definition of an integrated communications approach. Really, it’s about smart marketing. ...
Retention and Beyond: Building Stronger Relationships with High-Touch Communications
Implementing a strategic communications program that builds stronger relationships with students is critical to improving retention. Learn about ...
Getting in Front of the Next Food Revolution
The new, demanding food consumer is well-informed, skeptical, connected and completely in control. Only companies that make consumer priorities ...
Build A 'Smarketing' Team
Bridge the great divide of “Sales vs. Marketing” in your organization, and you can realize higher revenue and a greater return on resources ...
Lead Gen to Gen Y: Prepare for the New B2B Buyer
After several months of independent research with hundreds of Gen Y managers, CBD has created a dynamic and intelligent look at the media consumption habits, technology usage behaviors and purchasing processes of this new ...
Navigating the Social Media Landscape
Social media represents a broad change in how people communicate with one another, both on personal and professional levels. As the landscape of our collective dialogue is changing, we have noted the exciting potential ...
Be the First Responder: One of Today’s Most Critical Elements in Acquiring More Students
Colleges vie for students who are increasingly in control of the enrollment decision. The first school to develop a meaningful relationship with a prospective student ...
Marketing to the YouTube™ Generation: Are You Scared or Prepared?
Marketers can glean 20/20 insights into the 2020 consumer—kids who are age eight to 18 today—with this in-depth report on demographic data, trend and technology insights, including ...
Are Commodity Perceptions Killing Your Brand?
Marketers must be the driving force within companies to keep brands out of the Commodity Heap. You’ll learn to recognize the subtle ...
Pinpoint Marketing
As a B2B marketer, you are faced with a small army of decision makers and influencers. Plus, multiple levels of approval to surmount before finally achieving a sale. The payoffs can be huge, but most marketers ...
Friend-To-Friend™ Marketing
When you focus on developing lifelong friendships with your customers, lifetime value increases exponentially. This is the premise for CBD’s Friend-To-Friend Marketing, a CRM messaging model ...