market what’s

meaningful®

The city burst element located on the left side of the CBD Marketing logo and the agency website.
ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY
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ILLINOIS DEPARTMENT OF COMMERCE & ECONOMIC OPPORTUNITY
Branding the state of Illinois for economic growth.

 

Illinois Department of Commerce & Economic Opportunity needed to be seen differently to attract and retain business in the state. By taking a fresh look at all the good things that the state has to offer, we developed a new brand look and feel, optimized messaging points, and a completely integrated marketing plan.

The Illinois DCEO logo. Illinois DCEO is the code department of the Illinois state government that sponsors economic development.

Print ads

A print ad CBD Marketing created for Illinois DCEO. The headline reads: "We Choose Illinois."
A print ad CBD created for Illinois DCEO, featuring 1871 CEO Howard Tullman. The headline reads: "I Choose Illinois."

Billboards

A billboard ad CBD Marketing created for Illinois DCEO. The tagline reads: "A better state of business."
A billboard ad CBD Marketing created for Illinois DCEO. The tagline reads: "A better state of business."

Brand guidelines

Business cards

Branded business cards that CBD Marketing developed for Illinois DCEO. The tagline reads: "A better state of business."