Delivering on Your Brand’s Promise

When you fail to deliver on your brand’s promise, it can result in unhappy customers, loss of clients, and damage to your company’s reputation.

This seminar will show you how the expectations your company is setting in the marketplace should inform your employees’ day-to-day work. You’ll learn how to make the brand “real” for employees so they understand what customers and prospects expect, allowing them to deliver on your brand’s promise – and ultimately generating optimal results from your marketing efforts.

In this session, you will learn how to:

• Position your marketing efforts as the unifying concept at the center of sales and customer service efforts, operations, etc.
• Showcase the value of your company’s marketing and branding to executives and management
• Ensure that company employees have a clear understanding of how the messages you are putting out to current and prospective customers should guide their work
• Create a strong alignment between your brand’s promise and delivery

The end result: more satisfied customers and a smoother sales cycle for prospective clients