Cobra Electronics was ready to launch their new Pro-Nav 8500 GPS system to independent truck drivers and small fleet owners. These guys are on the road a lot and have insane schedules, so we promoted it in a way that they could totally relate to - through our “Riding Shotgun” campaign.

The print ads and an enticing trade show booth really put the pedal to the metal, but central to Cobra’s success was an online video – written and produced by CBD – and starring spokesperson Robb Mariani, of the TV series American Trucker®.

Not only did the "Riding Shotgun" spot surpass viewership expectations and garner huge attention for Cobra at the Mid-America Trucking Show – the integrated campaign seriously revved the sales engine and helped Cobra exceed expectations at launch.