Chicago (May 22, 2018) – If ever there was a relationship marked by equal measures of challenge and opportunity, it’s that of sales and marketing. Aligning the two in order to leverage what each discipline does best is the topic of the American Marketing Association’s June 7 program in Chicago.
Mark Shevitz, CBD Marketing’s EVP, Client Strategy and Planning, will be on hand as one of the experts on the panel presenting “Sales and Marketing: Can’t We All Just Get Along?”
“While there seems to be increasingly blurred lines between marketing and sales, there remains a question around which team truly holds ownership for moving the needle and increasing overall revenue,” Shevitz noted. “If management supports alignment, marketing and sales can then agree on how each department can help the other—the first step to reaching a positive and productive culture.”
Shevitz added that lead generation and lead fulfillment are often the crux of what’s at issue for both groups. Marketing is charged with delivering leads, and sales is charged with converting them and closing. Sales may say the leads aren’t quality or qualified; marketing may complain that legitimate leads are not being nurtured through the journey cycle. Hence the potential for negative outcomes.
Providing actionable suggestions for how to bridge this potential divide and attain a collaborative culture focused on mutual success is what the panel will tackle.
In addition to Shevitz, other panelists are Laura Petee, Director of Marketing and Brand Experience at Dometic, and Dan Fisher, Principal at Bottle Rocket Media. The program will be held at Palmer Printing, 739 South Clark Street beginning at 5:30 p.m. For more information and to register, click here.
About CBD Marketing: CBD is a Chicago integrated, digital-first marketing and advertising agency that builds strong connections between brands and the hearts and minds of their customers. Founded in 1988, CBD is celebrating its 30th year in business, serving national and global clients in manufacturing, energy, appliances, food, building products, education, retail, financial services and other industries. Companies and organizations count on CBD to Market What’s Meaningful®, building more intimate and profitable relationships in emotional and rational ways.