Copywriter

Looking for a passionate Copywriter for a part-time, temp gig. Must have B2B experience – both long- and short-form – with a great attention to detail. Approximately 20-25 hours per week. Experience in Building/Home Products a plus.

The Copywriter gets inside of people’s heads – finding “what’s meaningful” to myriad audiences and inciting them to action. It also requires bringing both B2B and B2C clients the caliber of ideas they just can’t get anywhere else. With the bigger picture always in mind, the Copywriter sets out to distinguish our clients from the competition.

This role requires the ability to think both creatively and strategically to solve often complex business problems. Depending on the project at hand, the Copywriter may execute projects in partnership with art directors and designers across print, broadcast and digital media. They will also have opportunities to work with the Executive Creative Director and Senior Copywriter, as well as our VP of Digital Strategy.

Reports To:  Executive Creative Director

Basic Qualifications

  • Demonstrated ability to write clear, persuasive copy for a variety of media channels including websites, email, direct mail, videos, collateral and more
  • Ability to develop concepts, offers and strong calls-to-action
  • Ability to work on complex projects with general direction and minimal guidance
  • Commitment to excellence and high standards
  • Excellent written and oral communication skills
  • Excellent grammatical and spelling skills
  • Solid proofreading capabilities
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
  • Acute attention to detail
  • Demonstrated ability to plan and organize projects
  • Ability to work independently and as a member of various teams and committees
  • Proven ability to handle multiple projects and meet deadlines
  • Creative, flexible, and innovative team player
  • Proficient on current release of MSWord, and competent in PowerPoint, Keynote, and other software common in a Mac OS environment

Responsibilities

  • Strategy & Creativity
  • Develop unique concepts that the market has not seen before
  • Must continually hone ability to write strategic, impactful concept statements and supporting rationales
  • Keep an eye on the ‘big picture’ of the creative pieces being worked on – not just the words
  • Develop creative rationale consistent with the creative brief
  • Must have good presentation skills and demonstrate the ability to present creative internally and to clients to sell in and support the work

 

  • Proficiency in researching, writing and organizing content for myriad deliverables
  • Determine via research what makes products appealing and will change behavior
  • Work well with account team members to determine client needs
  • Demonstrate ability to research and provide thoughtful insight into client competitors
  • Work with media
  • Work within an integrated agency to produce internal marketing materials

 

Digital Expertise

  • For digital work, assist in developing architecture, logistics, and site organization in close collaboration with designer and account team
  • Understand and integrate SEO techniques
  • Must have a working knowledge of writing within Wikis and WordPress
  • Demonstrate an understanding of the differences between writing for digital vs. traditional – the restrictions, considerations (ie – subject line length) of the digital genre
  • Bring new and exciting technology and creative ideas to the agency
  • Interface and collaborate effectively with production team to create copy for specific areas on internal web site
  • Express a desire and entry level capability of writing for Social Media channels

Details, Details

  • Work to implement client changes and ensure that each one has been made
  • Proofread all final copy to ensure accuracy
  • Prioritize and manage multiple projects at once, staying within time and budgetary parameters
  • Work with designers and account teams to ensure that concepts and overall copy deliver on the creative brief objectives
  • Discuss content, format, style, audience, organization and budgetary considerations with fellow team members
  • Stay informed on industries and issues that are important and relevant to our clients’ businesses, and determines what impact the digital landscape is having on clients’ businesses
  • Track time on a daily basis within accounting software

Computer Skills

  • MS Office Suite
  • Working knowledge of both Apple- and Windows-based operating systems

Job Function

  • Creative
  • Copywriting
  • Concepting
  • Strategy

Education and Experience

  • Bachelor’s degree (B.A.) in related field or equivalent, plus two to four years related experience

Career Path

  • This position leads to Sr. Copywriter based on experience and performance.

 

Copywriter

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