Brands and Branding
“Building an Inclusive Brand Strategy“
“Best Practices for Launching New Products and Services”
“Ten Tips to Elevate Your Brand and Drive Sales”
“Collaborate! Breaking Down Internal Barriers to Build a Brand”
“Going Global: How a 60-Year Old Company Changed Its Business Model to Reach New Markets”
“Are Commodity Perceptions Killing Your Brand? How to Add Value in Commodity-Style Markets”
“Organizational Transformation Through Branding”
“From Commodity to Brand: Transitioning Food and Ingredients Marketing to a Consumer-Focused Model”
Channel Marketing
“Mining Partner Insights to Optimize Sales and Channel Performance”
“Channel Innovation: Adding Value in Commodity Markets”
Consumer Trends and New Technologies
“Marketing to the You Tube™ Generation: Are You Scared or Prepared?”
“Using New Technologies to Get Ahead and Stay Ahead in a Multi-Channel World”
“Sell It with Substance: The Future of Food Marketing
Creative
“The Basics of Direct Marketing Creative”
“Copywriting Across Channels”
“A Creative Career in Advertising and Marketing”
Customer Engagement and CRM
“Treat Your Customer Like Your Best Friend”
“Using Strategy-Based Trade Events to Engage Customers, Enhance Your Brand and Drive Leads”
“Speedy Response: How to Optimize Conversion of Online Leads”
“Do They Feel the Love? Improving Relationship with One-to-One Loyalty Marketing Strategies”
“Pinpoint Marketing: A Laser Focus on the Customer”
“Strategies to Deliver Unexpected Value, Build Relationships and Increase Revenue”
“Friend to Friend™ Marketing: Building Relationships, Building Revenue”
Lead Gen to Gen Y: Selling the New B-to-B Buyer
“Be the First Responder: How to Acquire and Retain More Students” (higher education focus)
“Cause Marketing Strategies to Reach Corporations” (cause marketing)
Email Marketing
“Email Strategies that Close the Sale and Keep the Customer”
“Innovative Internal Email Marketing”
“Using Data-Driven Insights to Shape Email Marketing Strategies”
Sales and Marketing
“How to Avoid the Aggressive Seller Label”
“Stop Selling and Start Listening: Business Development in a Challenging Economy”
“Sales 2.0: Web-Based Tools to Demonstrate Your Edge”
“What You See, What You Say and What You Send in Business Development”
“Selling the Skeptic: Secrets of a C-Suite Business Developer”
CBD Insight and Industry Watch Panels
Colman Brohan Davis regularly collects panel insights from, and deploys surveys to, varying industry and consumer groups in our core service sectors. The data we collect informs the work we do with our clients, as well as being highly topical content for speeches and presentations.
Call us if you have interest in a presentation based on trend information or “industry watch” insights in the following categories
- Food and food ingredients (includes insights from CBD’s yearly “Future of Foods Panel™“
- Higher education
- Youth marketing
- Energy